The Sims Mobile is a complete Sims experience on mobile devices. Players can grow SimTown to expand their Sim community and create an entire town with their own style, personalities, and dreams. The game allows players to customize every aspect of their Sims' lives, from their appearance to their dream homes. As players complete goals, they earn Simoleons and pick up rewards along the way. The game also allows players to visit their real friends' Sim Towns, where they can form new relationships and compare their friends' interior design skills against theirs.

In The Sims Mobile, players can start relationships, fall in love, get married, and have a family. They can make lifelong friends and care for pets. The game offers a variety of activities, from pool parties and grilling outdoors to snuggling up by the fireplace for movie night. Players can also choose to act silly with teens, be rude to family members, or even say no to a marriage proposal. The game offers a range of possibilities for players to create their perfect Sims story at every stage of their life simulation.

The Sims Mobile also allows players to start different dream careers and follow their Sims' days at the Police Station, Movie Studio, and Hospital. The more Sims go to work, the more they learn skills and raise their salary, giving players rewards and setting their Sims on a path to success. In their free time, players can choose different hobbies like cooking, fashion design, salsa dancing, and puppy training. The game offers limitless opportunities for players to create a life their Sims love. However, players should note that the game requires 1.8GB total storage, is free to play but offers in-app purchases, and requires a network connection to play.