Real is a platform designed for real estate agents to promote themselves and showcase their properties. It allows agents to create content like a KOL, build an audience, and re-engage clients. The platform also offers features like chat, group chat, audio and video calls, and team profiles. Real is free for all agents, and the quality of their content is what sets them apart, not their budget. Real Team is dedicated to creating value for everyone in the real estate community and welcomes feedback to improve the platform.

Real is agent-first and developed by real estate agents who understand that agents are the brand. The platform helps clients find the perfect agent, not just the perfect home. Agents can create content like a KOL by posting photos and videos, editing them with filters and creative tools, and sharing one story at a time. Building an audience is also important, and agents can interact with people who follow them or like their stories. Re-engaging clients is easy by inviting them to follow the agent on Real and being around for their next buy and sell cycle.

Real offers features like chat, group chat, audio and video calls, and team profiles. Agents can create a team profile and invite and add team members to it. They can work as a group and share photos, profiles, and stories. Real believes that a perfect agent is not necessarily the one with the most followers, but one who has a personal touch and a combination of things that make them stand out. Real is free for all agents, and every agent gets one profile and one current story. The quality of their content is what sets them apart, not how deep their pocket is.

Real Team is dedicated to creating value for everyone in the real estate community. They hope to improve the industry as a whole by bringing something different to the current practice. They welcome feedback to improve the platform and encourage everyone to join them. Real can be contacted at team@real.co or thomas.ma@real.co, or followed on Instagram at @soldfor.