Clapper is a social media platform that aims to empower people by providing them with a channel to speak, the opportunity to be seen, and the chance to show their real lives. The platform focuses on promoting real lives around the common man. Clapper's unique "Clapback" feature allows users to express their opinions and view others' opinions with support or opposition. Users can build up their own following and become opinion leaders. They can also connect with friends and follow those whose opinions they want to hear.

Clapper uses "equal opportunity" algorithms to show ordinary, real, and diverse communities of people through the sharing of short videos and live streams. Everyone can easily record videos and be a part of the heartbeat of their community. Based on the user's location, things that are local in their area will be aggregated for them as well. Clapper offers a practical path for content creators to sustain themselves on an ad-free short video platform through its Clapper Fam monetization feature.

Clapper offers various features to its users, including the ability to post short videos for up to 3 minutes, add text, video trimming, music, and other effects. Users can also interact, sing, dance, talk about their day, and send messages to friends and followers. The platform also offers a duet live feature that allows users to bring their followers on live and interact in real-time. The audio-only feature, Radio, allows users to create a room of up to 2000 listeners and up to 20 speakers to "talk." Users can also create a community of their super fans where they can share and interact 1:1 with them. Clapper Fam allows users to grow their community by providing monthly tiers for their followers to support, providing exclusive interactions, activities, and products.

Overall, Clapper is a social media platform that provides users with a unique opportunity to express themselves, connect with others, and be a part of a diverse community. With its various features and monetization options, Clapper offers a practical path for content creators to sustain themselves on an ad-free short video platform. Download Clapper now and discover the heartbeat of your local area and around the world.